Bring your brand to our community. Partner with the world’s best obstacle course race and our highly-engaged, health-conscious, global community of 8-million strong.

With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.

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As China’s leading sports company, SECA’s business coverage spans through the fields of Sports Marketing, authoritative sports media platform and distribution network operation, and worldwide superior sports assets investment management and operation.


In 2022, Spartan Race will be partnering with Changan Ford to continue to provide the best obstacle race experience for our Spartans. As our exclusive title sponsor, Changan Ford is a large comprehensive automobile enterprise, which brings high quality products to its consumers by strictly enforcing Ford's global production, manufacturing, and quality control standards.


Named under the abbreviation for "Ultimate Movie Experience". The vision of UME is to create an operationally efficient movie theater brand and immersive entertainment space.

Jelley Brown

Jelley Brown is dedicated in providing high-quality lactobacillus drinks. Products have FDA registration. With Danisco strain and New Zealand milk, the products have won the Monde Selection Gold Award for years and are currently being sold in 12 countries and regions on 4 continents around the world.


Alienergy was founded in the cooperation between Yuan Qi Sen Lin(Beijing) Food Technology Group Co.,Ltd and Symrise (Germany) in 2020. Alienergy aims to provide high-quality energy drink for its consumers. is an interactive sport event livestreaming platform founded by SECA's Xinchuan Online (Beijing) Information Technology Co., LTD. provides high-definition interactive livestreaming, highlights, and other high-quality video broadcast of sport events include, but are not limited to, basketball, billiards, table tennis, badminton, boxing, car racing, et al.